
A warm welcome to AiCE
I’m proud to introduce AiCE – The Artificial Intelligence Centre of Excellence.
At its heart, AiCE is about helping organisations harness the power of AI in a way that is fair, just and inclusive. We support you to design and embed AI systems that are not only technically brilliant, but grounded in ethics, aligned with purpose, and shaped by people.
As someone who has spent over three decades working in the fields of mediation, culture change, leadership and justice, I’ve seen first-hand what happens when systems are built for people- and what happens when they’re not. That’s why AiCE exists: to ensure AI doesn’t just optimise processes, but enhances trust, protects relationships, and supports cultures where everyone can thrive.
Whether you’re at the start of your AI journey or already scaling innovation across your organisation, AiCE is here to support you – with strategy, training, governance and dialogue. Because AI isn’t just a technical challenge – it’s a human one. And I believe we need to get this right.
Welcome to AiCE. I’m glad you’re here!
— David Liddle, Founder of AiCE Global and CEO of The TCM Group

We are your AI Centre of Excellence.
At AiCE, we support organizations of all sizes, sectors and geographies to co-design ethical processes and practices relating to the design, integration, application, evaluation and governance of artificial intelligence.
How do we support the design and integration of AI systems?
- We create and facilitate safe and inclusive spaces for your employees and other stakeholders to contribute to the design, implementation and evaluation of your AI systems.
- We provide AI ethics consultancy including facilitating AI design, development, testing and integration.
- We work with you to create meaningful AI policies and ethical frameworks.
- We give your AI systems transparency and accountability. We support you to develop AI systems which are interpretable and explainable.
- We ensure that your AI systems align with your organizations purpose, values and strategic objectives.
- We support you to ensure full human oversight, especially in high-stakes AI applications like healthcare, finance, or legal systems.
- We deliver AI training to help our customers benefit from a clearly defined ethical framework for the use and application of AI.
- We support you to ensure you collect, store, and process data in compliance with privacy laws (e.g., GDPR, CCPA).
- We support you to align your AI systems with broader corporate social responsibility goals.
- We facilitate the development of your internal AI Centre of Excellence.
We are AiCE.
The real promise of AI lies not in replacing human judgement, but in enriching it – through systems we trust, understand, and shape together.

Why Partner With AiCE?
As organizations embrace the transformative power of AI, it is imperative that these technologies are designed and deployed with the principles of trust, transparency, integrity, inclusion, justice, and fairness. Without these foundations, AI systems risk being experienced as unjust, unfair, divisive and harmful – fuelling division, eroding trust, and undermining your corporate culture and team cohesion.
AiCE works at the intersection between people, organisations, and artificial intelligence. What we do is unique and powerful. We draw upon decades of global experience across conflict resolution, organisational change, team facilitation, cultural transformation, executive coaching, mediation, and training to support our clients in shaping AI systems that are ethically grounded and widely trusted.
Creating AI systems which engender co-operation, strengthen relationships, boost performance and drive productivity.
Global Expertise And An Unrivalled Track Record
Operating as part of The TCM Group, AiCE boasts an unrivalled track record of delivering proven organisational development, change management and strategic development and conflict resolution for some of the world’s biggest names.
Want to learn more?
Please contact us today if you would like to have a no obligation conversation about your AI needs. Alternatively, you can email us or call the AiCE Helpline on 0800 059 0595
We can also offer a FREE 45-60 minute online workshop entitled: Developing your AI Centre of Excellence for a group of your stakeholders. Please use the form opposite and we would be delighted to set this up.